About Us
Experience You Can Count On
Petra has led organisations in Australia and worked around the world for brands that positively impact individuals and society. She is a transformational leader and company director with experience in media and digital/technology, purpose driven and start-up organisations. Her commitment to encouraging others to succeed has been a focus of her executive career including as the former CEO of the McGrath Foundation and Australian Subscription TV and Radio Association (ASTRA) in Australia, and internationally as a senior executive for Unisys and the Discovery Channel. She has been recognised in the prestigious Australian Financial Review (AFR) Women of Influence Awards.
Expertise in:
- media/television
- digital/technology
- purpose-driven
- start-ups
Focus on:
- Strategy and creative solutions
- Reputation and brand management
- Executive leadership mentor/coach
- GAICD Non-executive director
- Advocacy
- Community engagement / campaigns
- Stakeholder relations
- Crisis management / media communications
- International networks: Asia-Pacific, Australia, Europe, India, Latin America, USA.
We help identify the gaps and opportunities to empower your strategic development and executional planning.
That’s how we ensure you stand out from the crowd.
Achieve Results
Reach your target audience:
- government
- industry
- boards
- stakeholders
- consumers
