About PETRA
Experience You Can Count On
I have led organisations in Australia and worked around the world for brands that positively impact individuals and society.
I am a board director, strategic adviser and former CEO with experience leading organisations through transformation, commercial and reputational challenges, and complex stakeholder environments. My work combines governance, strategic judgement and practical executive experience.
Alongside board roles and executive mentoring, I undertake strategic advisory engagements for boards and CEOs where an independent perspective can help clarify a consequential decision, leadership transition or organisational challenge.
Expertise in:
- media/television
- digital/technology
- purpose-driven
- start-ups
Focus on:
- Strategy and creative solutions
- Reputation and brand management
- Executive leadership mentor/coach
- Governance
- Advocacy
- Community engagement / campaigns
- Stakeholder relations
- Crisis management / media communications
- International networks: Asia-Pacific, Australia, Europe, India, Latin America, USA.
